Service Unit Resources

Thank you for being a part of your Service Unit Team!

Through your commitment to your Service Unit, you help create positive experiences and make a difference in the lives of girls and adults in your community. We appreciate your time, leadership, and all that you do to support Girl Scouts.

This page is designed to provide the support, resources, and tools you need to help your Service Unit thrive, stay engaged, and create a successful experience for girls, families, and volunteers.

Have a question, an idea, or need additional support? Reach out to your Membership Engagement Manager.

Service Unit Guide for Success

Fall Seasonal Focus: Build

Grow membership. Strengthen your Service Unit team. Welcome new families.

The SU Guide for Success replaces the former Service Unit Planning Packet and Service Unit Honor Award. This seasonal guide serves as a roadmap to help your Service Unit focus on the work that will have the greatest impact.

Rather than completing one annual plan, your Service Unit will use a new guide each season. Get recognized and earn funds for the meaningful work your SU does throughout the year!

What's Next?

Winter Seasonal Focus: Support

In Winter, the focus will be on supporting troops through the Cookie Program, strengthening volunteer engagement, and keeping your Service Unit connected. In November–December, you will have a planning meeting with your Membership Engagement Manager to reflect on your Fall progress and plan for the Winter season.

Use your Winter Planning Meeting to:

Review your Fall outcomes and celebrate progress
Reflect on what worked and what your SU learned
Identify priorities and tactics for the Winter season

SU Toolkits and Resources

Membership toggle arrow

Resources and supplies to help you welcome new members, promote Girl Scouts, and grow your Service Unit.

Membership Toolkit Request Form: Need supplies for a recruitment event, community outreach, or membership activity? We’ve got you covered! Each kit includes the materials and supplies you need to engage girls and families, promote Girl Scouts, and make your effort a success.

Toolkit options:

School Tabling Kit
Community Tabling Kit
Flyers for a Troop
Join a Recruitment Event Kit

Program Tools toggle arrow

Resources to help your Service Unit plan engaging Girl Scout experiences, share program opportunities, and make it easier for girls to participate and for leaders to facilitate.

Troop Year Plans- Tools to help troops plan their Girl Scout year
Experience Box- Learn more about the Girl Scout Experience Boxes for first-time Daisy and Brownie troops
Program Updates - Information and resources to support updates to Girl Scout programming.
GSUSA Badge Explorer- Explore badges and find opportunities that match girls’ interests

Operations Tools toggle arrow

Resources and tools to help your Service Unit manage key operational needs.

Cookie Site – Find cookie information, important updates, timelines, and resources throughout the cookie season

New Leader Onboarding toggle arrow

These onboarding resources are designed to help New Leader Liaisons, Finance Coordinators, and other Service Unit volunteers support new Girl Scout Leaders. Find helpful guides, tools, and step-by-step instructions to make onboarding easier and ensure new Leaders feel welcomed, connected, and supported.

For Finance Coordinators:

For New Leader Liaisons:

Leading Your Service Unit

Looker

Looker provides access to data and dashboards to help your Service Unit understand membership, troops, recruitment, and other key areas. SU Leads, SU Cookie Managers, Finance Coordinators, and New Leader Liaisons have access to Looker.

Updated! 2027 Looker Guide – Find information, tools, reports, and resources to help you use Looker effectively.
Non-Disclosure Agreement – An NDA is required before receiving access to Looker.
SU Looker Training – Complete Looker training is available in gsLearn under the 622 Volunteer Roles pathway. Be sure to click the direct link once you are logged into gsLearn!

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Updated! Role Descriptions – Use these descriptions to help current volunteers understand their roles, set clear expectations, and recruit new volunteers to the Service Unit Team.

Social Media Guidlines toggle arrow

Learn more about our Social Media Guidelines.

Girl Scouts of Orange County Social Media Guidelines

Brand Resources toggle arrow

Brand is more than just a logo, color, or even a uniform — it is a complete design system that works together to create a distinctive look and feel. The power in our brand, like all things Girl Scouts, is built on the idea of each of us coming together with our unique perspectives to speak in one voice.

Working together to apply our identity across Girl Scouts branded materials ensures that we move forward together as a movement, with a coherent look and feel that makes our brand stand out and shine just like our Girl Scouts.
Brand Quick Reference Sheet

Lockups and Acronym Marks:

A brand is only as strong as the symbols that represent it. To establish a unified Girl Scouts voice, we’ll now use an optimized and streamlined set of marks developed by GSUSA. Please reference this Guide for Usage of Girl Scout Marks when using these logos. These logos are primarily intended for flyers and internal service unit communications. If you need to incorporate these on merchandise (patches, shirts, ect.) or external facing collateral assets please reach out to us at marcom@girlscoutsoc.org for assistance in navigating GSUSA licensing requirements.

Web Lockups

GSOC Lockup Color (RGB .png)
GSOC Lockup White (RGB .png)
GSOC Lockup Black (RGB .png)

Print Lockups

GSOC Lockup Color (CMYK .png)
GSOC Lockup Color (CMYK .jpg)

GSOC Acronyms

GSOC Acronym (RGB Vertical .png)
GSOC Acronym (RGB Horizontal .png)

Event and Activity Flyer Templates:

Linked below are several Girl Scout Branded Word Templates available for service unit or troop use. Please ensure these templates are primarily used for events or activities with an audience that is primarily Girl Scout Members and their families. For consistency and up-to-date brand messaging please continue to work with the Membership Team for externally facing recruitment resources. Email GSOC MarCom at marcom@girlscoutsoc.org for program pillar-based or other uniquely branded templates.

GSOC Branded Flyers

GSOC Branded Flyer Template 1 (Word .doc)
GSOC Branded Flyer Template 2 (Word .doc)
GSOC Branded Flyer Template 3 (Word .doc)

Brand Story:

A brand story outlines exactly what an organization does, for whom, and what makes it stand out. Because Girl Scouts themselves (and not the organization) are, and always should be, at the center of everything we do, the statement that follows speaks directly to them.

"You are what Girl Scouts is all about. Your dreams, ideas, and ambition are our DNA. Want to shoot a movie, build a robot, speak up for what you believe in, plant a garden, help others, or change a law? We’ve got all the tools you need. Is the world getting you down? We’re not only here to lift you up but also to guide you in growing the confidence to rise above. Whether you’re climbing to the top of a tree or to the top of your class, being a Girl Scout will get you there. Because Girl Scouts isn’t just another activity—it’s a way of life. It’s part of who you are. "

And much like our brand purpose to champion girl ambition, the statement isn’t meant to be used verbatim but as top-of-mind inspiration when you write and communicate about Girl Scouts. Revisit it frequently to remind yourself who we serve, how we serve them, and why.

Please reference our Writing Tips for Service Unit Volunteers for some quick pointers and refreshers to guide you in writing about Girl Scouts.

Service Unit Recognition Toolkit toggle arrow

GSOC Service Unit Toolkit Flyer (PDF)
GSOC SU Recognition Idea Sheet (PDF)
GSOC SU Recognition Program Template (PP)
GSOC SU Recognition PowerPoint Template (PP)
GSOC SU Recognition Script Template (Word doc)