Today, Boy Scouts of America announced that it has slightly altered the name of its core program from Boy Scouts to Scouts-BSA and is investing in a new brand identity. While this name change is certainly generating buzz, we know that Girl Scouts is the expert on Girl Leadership and has been for more than 100 years. Our program is designed with, by, and for girls.
From hiking under the stars to accepting a mission on the International Space Station; from lobbying city council with her Girl Scout troop to holding a seat in Congress; from running her own cookie business today to tackling cybersecurity tomorrow, Girl Scouts prepares girls for a lifetime of leadership—and NO other youth-serving organization does it better. For an official statement on today’s news from Girl Scouts of the USA CEO Sylvia Acevedo read No Contest: Girl Scouts is the BEST Leadership Organization for Girls.
Our program is always evolving to meet today’s girls where they are. Girl Scouts is uniting the best of our legacy experiences-- like outdoor adventure, camping, and our cookie program-- with exciting, modern programs in STEM, computer science, computational thinking, and more to ensure we offer a truly one-of-a-kind experience for today’s girls.
This year reflects some of the biggest advancements in what Girl Scouts is doing to stay ahead of the curve:
- Girl Scouts of Orange County’s INSPIRE™ program, our signature multimedia experience focused on Career Exploration and STEM, is reaching more and more girls as they visit the brand new Argyros Girl Scout Leadership Center.
- The 2017–18 period will see the largest rollout of new badges and program content in nearly a decade-- larger even than last year’s rollout of 23 new badges-- with a strong focus on the outdoors and STEM. (More details will be available this summer.)
- We are expanding the capacity of our STEM experiences to meet girls’ needs in a changing digital age both personally and professionally.
- We are growing our roster of corporate partnerships, both at the national and local levels, particularly with outdoor- and STEM-related businesses. Recent partnerships include The North Face, Raytheon, and Palo Alto Networks —which join our partnerships with AT&T, Dell, Toyota Financial Services, SETI, JOANN, and locally our own Girl Scouts of Orange County STEM Consortium.
- We are enhancing female networking opportunities, including the new Girl Scout Network on LinkedIn. More than 50 million Girl Scout alums can now follow the Girl Scout Network to support female advancement. This collaboration marks the first time GSUSA will have the ability to track the life experiences and success of Girl Scout alums using LinkedIn’s community of more than 546 million members.
- We are increasing the visibility of our prestigious Girl Scout Gold Award, important for both girls and the nation because it emphasizes creating sustainable impact to change the world, which is at the heart of Girl Scouts’ mission.
We are determined as ever to stay on this path, helping families support the development of their girls into strong, confident women and fearless change-makers. We proudly own the “Girl” in Girl Scouts. Join us in sharing all that Girl Scouting has to offer with your family, friends, and community.
Yours in Girl Scouting,
CEO, Girl Scouts of Orange County