The Brand Center

Welcome to The GSOC Brand Center, your one-stop resource for volunteer marketing and promotional materials!  This center will provide you with the necessary tools and guides to help you with planning and promoting Girl Scout activities in Orange County and beyond--including downloadable graphics and templates, media support, suggestions on how to make custom troop products, how to build a troop website, and much more.

For questions regarding marketing or to suggest marketing collateral, please contact marcom@girlscoutsoc.org.

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BRANDING CHECKLIST*

*Branding checklist and guidelines provided by GSUSA

Girl Scouts of Orange County servicemark placement, color choice, and photography all contribute to a consistent and cohesive brand voice. To inform your design decision-making process, please use the following branding checklist and guidelines prior to beginning your Girl Scout marketing collateral project(s):

 

Servicemark

The Girl Scouts of Orange County Servicemark is final and complete art. The refreshed configuration creates a feeling of leadership and forward momentum. The text portion of the Servicemark should never be separated from the Girl Scout Profiles. These elements should not be reassembled or manipulated in any way. The Servicemark does not require a registration mark (®) at this time.  Whenever possible, the Girl Scout Profiles should be kept green. If placed on a green background, the Profiles should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.

          

 

Servicemark Shorthand

If you are designing for a Girl Scout audience (girls or volunteers), the Servicemark may be abbreviated to the initials "gs."

 

Girl Scout Profiles

The Girl Scout Profiles may be used independently of the mark; however, it is preferred that the Servicemark appear within the same space whenever possible.  Again, the Girl Scout Profiles should be kept green. If placed on a green background, the Profiles should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand.

 

Girl Scout Trefoils

The Girl Scout Trefoil is a playful complement to the formal Servicemark.  The Trefoil is a mark with great history. It is not to be made into a character, made to hold photography or illustration, or re-rendered in any way.

Girl Scout Colors

The Girl Scout identity uses three core colors: green (PMS 355), black, and white. Embrace green, a core part of our brand, and be sure to include at least a bit of green in every piece you produce.  Secondary colors have been developed and specifically assigned to each grade level. Even secondary colors, though, should be applied in combination with Girl Scout green.  If colors outside of the core and secondary palette are used in a design (e.g., to create contrast and hierarchy in a layout), Girl Scout green should always be present.

Girl Scout Grade Levels

To support tailored communications, each grade level is designed as an individual mark set in a unique color. Grade-level art is final and complete art. Relative scale and placement of art and text is not to vary.

    

Girl Scout Leadership Experience Journey Graphics

  

  

 

 

INFORMATION & HANDOUTS

2013 Annual Impact Report
2014 Girl Scouts of Orange County Fact Sheet
2014 Creating Custom Troop Products: Frequently Asked Questions **Coming Soon!**

 

MEDIA & PUBLIC RELATIONS

GSOC PR Handbook
Guidelines: Submitting your Girl Scout story to The Orange County Register
Press Release Template: Gold Award Announcement

 

SOCIAL MEDIA GUIDELINES
**Coming Soon!**

Follow Girl Scouts of Orange County's official social media channels:
Facebook
Twitter
Instagram
Pinterest
LinkedIn

TROOP WEBSITE GUIDELINES
**Coming Soon!**